Ashley Proudfoot is the Head of Marketing & Communications at Visit Jersey, the island’s official destination marketing organisation. A marketing and communications specialist with nearly 20 years of international experience, she has worked with leading brands, cultural institutions, artists and designers, developing strategies and shaping stories for clients including the Museum of Modern Art (MoMA), the Museum of Fine Arts Houston, and the Vitra Design Museum, among others. She has led the delivery of large-scale installations and creative activations at major fairs and events such as Art Basel and Design Miami, Salone del Mobile, NYCxDesign, and the Chicago Architecture Biennial. A former New Yorker who now proudly calls Jersey home, Ashley joined the ArtHouse Jersey board in February 2023, bringing a global perspective and passion for the role of the arts in everyday Island life.